Pinterest Marketing Guide for Beginners: How to Grow Traffic, Leads & Sales
- Ashok Meena
- Aug 13
- 25 min read
Did you know that Pinterest has become a powerful platform for selling products and promoting businesses?
Today, many brands and companies use social media marketing to build brand awareness, attract more visitors, and increase sales. To get more leads and customers, businesses are working hard to build a strong presence on social media platforms.
Many brands have dedicated social media managers who manage their accounts and respond to customer questions. Some businesses also outsource their social media marketing to influencers.
Popular social media platforms used for digital marketing include Facebook, Pinterest, Twitter, and Quora. These platforms have a huge number of users, and this large audience is what makes social media so powerful for businesses.
Some brands also work directly with social media platforms to run paid advertising campaigns. They pay to display their ads and content to a larger audience.
Pinterest is one platform that no serious blogger or business owner should ignore. It offers many opportunities to promote your brand, attract visitors, and increase sales. Ignoring its marketing potential could mean missing out on a valuable opportunity.
In this post, you’ll learn what Pinterest is, how it works, and how you can use it effectively to grow your business and increase sales. This comprehensive Pinterest marketing guide is beneficial for beginners, experienced users, and anyone new to the platform.
Table of Contents
Why is Pinterest an ideal platform for marketing your brand?
What are the pinning tips to skyrocket the business on Pinterest?
Why do you need to design branded pins, and how can you create them?
Why is it important to understand the different types of feeds on Pinterest?
Why is keyword Research a must, and how can you make the best use of it?
What is Tailwind and why is it important for Pinterest marketing?
What is Pinterest and how does it work?
Pinterest is not just a collection of images. It is a powerful platform full of business ideas and opportunities for almost every niche. In today’s digital marketing world, no one can ignore the power of visual content when it comes to attracting potential customers.
People today are surrounded by a huge amount of online information. Because of this information overload, they are spending less time on websites. This is one reason why visual content is becoming more popular. Images are attractive, easy to understand, and quickly grab people’s attention.
Pinterest is a visual discovery platform where people search for ideas and inspiration on almost every topic. Millions of people use it to discover things they are interested in and find new ideas. Its user base continues to grow rapidly, and users save around 1.5 billion Pins every week. People share their interests by saving or “pinning” images and ideas from different websites.
Bloggers and internet marketers use Pinterest to promote their blog posts and other content. If a blog post has an image, they can add that image to Pinterest using the Pin button and make the post discoverable in Pinterest search.
Every Pin on Pinterest can include a link to the original website or blog post. When someone clicks on the image, they can be taken directly to the source website. This is how Pinterest can send referral traffic to blogs and websites.
Pinterest is also a visual search engine. Unlike Google, which mainly shows search results as text, Pinterest displays results using images. That is why the size, design, and quality of your images are very important if you want to succeed on the platform.
Pinterest is also different from many other social media platforms because it focuses heavily on user experience. The platform continues to add new features to make things easier and more useful for users. For example, shopping ads were introduced to improve the online shopping experience and make it feel more like shopping in a physical store.
Why is Pinterest a powerful marketing tool?
For new bloggers and small business owners, finding customers for products and services can be really difficult. Pinterest has more than 631 million monthly users, according to recent Pinterest business disclosures.
This makes it a huge marketing opportunity that many businesses still do not fully use. That is why Pinterest can play an important role in helping businesses grow.
From an e-commerce point of view, Pinterest users are often more ready to buy compared to users on many other social media platforms. Small online stores can miss out on a big opportunity if they are not active on Pinterest and do not have a proper pinning strategy. Even large brands are trying to take advantage of this growing source of potential customers.
Pinterest can also bring referral traffic to your blog or website. SEO can take a long time before your website starts getting high visibility on Google. Getting organic traffic from search engines is usually a long-term process. Other social media platforms can also take time to build traffic, and the audience may not always be highly targeted.
For small business owners, paid advertising can be expensive, especially in the beginning. PPC campaigns can quickly use up your budget without giving you a good return on investment. It also takes a lot of time and effort to manage and improve paid campaigns.
Pinterest is a great platform for small and medium-sized businesses that want to reach both local and international customers. It has become a popular place for selling and promoting products such as fashion, home décor, paintings, printed clothing, handicrafts, and much more.
Many small and medium-sized businesses with limited marketing budgets are using Pinterest to find new customers and improve their online visibility.
Affiliate marketers are also actively using Pinterest to promote affiliate products and links. In some cases, they can promote affiliate products without even having their own blog or affiliate website.
A large number of Pinterest users are women, including many who run online businesses from home. This makes Pinterest a great opportunity for women around the world who want to build an online business and become financially independent. If women are an important part of your target audience, Pinterest can be an excellent platform for marketing and brand awareness.
Pinterest is also full of content ideas and infographics. It gives you the chance to connect with and build relationships with people and brands that share similar interests.
In today’s world, knowledge is a powerful tool. Pinterest is a great place for people to learn more about their interests, hobbies, and businesses.
Content on Pinterest is organized into different boards, which are a great example of niche marketing. These boards focus on specific topics and can help send highly targeted traffic to your website.
The carousel feature is another useful way to showcase a product from different angles. A carousel is a Pin that includes multiple high-quality images. This gives potential customers a better experience and can help them make a buying decision. Before visiting a product page, they can look at several images of the product and get a better idea of what they are buying.
Small businesses can also use Pinterest to find customers from different countries around the world.
Pinterest users actively engage with brands and products, which means many of them can become potential customers. With a well-planned Pinterest content strategy, businesses can turn this interest into sales.
Connecting with users, brands, and bloggers is also easy through comments and group boards. Many users ask questions about products, including their prices, directly in the comments. Responding to these users and building relationships can sometimes lead to sales.
Digital marketers can also use Pinterest search to discover the latest trends in their niche. For example, if a product or topic is becoming popular, a brand can adjust its offers, discounts, and marketing campaigns to match the growing demand.
Keeping an eye on trends helps you create content that people actually want to see. There is little value in spending time creating content that your audience does not like, read, or share. This is especially important if you want your Pins to become popular and bring lots of traffic to your website.
According to Pinterest, 90% of weekly Pinners use the platform to make buying decisions. Unlike many other social media platforms, people often come to Pinterest specifically to discover ideas and decide what they want to buy. Users also use Pinterest to find new brands, and many people discover products they were not even planning to buy.
Around 47% of users spend time discovering and shopping for products. This shows the huge sales potential of Pinterest. With the right strategy and consistent marketing efforts, brands can turn Pinterest users into customers.
Compared with Facebook and Twitter, Pinterest can drive more referral traffic to e-commerce websites. The platform continues to invest in visual search and discovery technology to improve the shopping experience.
Pins are also becoming more shopping-friendly, with features such as Shop the Look Pins helping users discover and buy products more easily.
Why is Pinterest an ideal platform for marketing your brand?
Before starting a Pinterest marketing campaign, brands should first check whether people are actually searching for their products or services. It is also important to know whether Pinterest users match your target audience.
Here are some useful facts about Pinterest users:
Pinterest has 631 million active monthly users.
According to Statista, 71% of users are women.
83% of female users are between 25 and 54 years old.
85% of women use Pinterest to plan important moments in their lives.
50% of Pinterest users have a yearly household income of more than $75,000.
The Pinterest 100 report highlights topics and trends that are becoming popular and continuing to grow. Businesses can use this information to plan their Pinterest marketing campaigns and create content around popular topics.
Pinterest's Guided Search is another useful way to find out whether the platform is a good fit for your business. Simply type a search term related to your product or service into the search bar. Pinterest will then show related suggestions below the search box. You can add more relevant keywords to narrow down your search.
By looking at the Pins that appear in the search results, you can get a better idea of whether there is enough interest in your products or services and whether Pinterest has marketing potential for your brand.
Google Analytics can also help you decide whether Pinterest marketing is worth your time. If your website is already getting a good amount of referral traffic from Pinterest, it is a sign that you should create a stronger Pinterest marketing strategy.
Your goal should be to send more traffic to the right blog posts and pages. One good way to do this is to add high-quality, Pinterest-friendly images to blog posts that are already performing well.
Pinterest Analytics is another useful tool. To use it, you need a Pinterest business account. It gives you important information about how your business is performing on Pinterest.
You can see which Pins and blog posts are getting the most attention. Once you know what type of content performs best, create more content like it. You can also add more Pinterest-friendly images to your best-performing blog posts and create new Pins to promote them.
What are the pinning tips to skyrocket the business on Pinterest?
Growing your business and getting a lot of traffic from Pinterest is not as easy as it may seem. Simply pinning content without a proper plan will not give you great results.
Many bloggers and brands struggle to reach a large audience on Pinterest because they do not have a clear content and traffic strategy.
Like every other platform, Pinterest has its own algorithms, tools, and best practices. Understanding how these work is important. But knowing them is not enough—you also need to use them consistently in your content and marketing strategy.
Building a successful business on Pinterest takes time and regular effort. You cannot expect great results overnight.
To succeed, you need a clear and effective pinning strategy. It is best to start working on your Pinterest strategy from day one.
This includes optimizing your profile, understanding your target audience, researching keywords, engaging with other users, creating branded Pins, finding the best times to pin, and using automation tools when needed.
When all these efforts work together and you stay consistent, you have a much better chance of growing your reach, attracting more traffic, and building your business on Pinterest.
How do you set up a business account?
If you want to grow your business on Pinterest, you should set up a business profile. A business profile is different from a personal account and gives you access to useful marketing tools and features.
These tools can help you build a stronger brand presence and promote your business more effectively.
If you already have a personal Pinterest account, you do not need to start from scratch. You can easily convert your existing account into a business account by going to your account settings and upgrading your profile.
You can also create a brand-new Pinterest business account if you prefer.
Setting up a Pinterest business account is easy. Once your account is ready, you can access several useful features designed for businesses and marketers, including the Pinterest Business Hub and Pinterest Analytics.
You can also create different types of ads, such as Idea ads, Video ads, and Carousels. Pinterest also lets you create product catalogs and use many other tools to promote your business and reach more customers.
Why is audience targeting a must, and how do you do it?
Creating boards that have nothing to do with your niche is not a good idea. Pinterest organizes content into different boards, so you should always save your Pins to the most relevant boards.
For example, if your niche is digital marketing or blogging, you should not save your blogging articles to a “Health” board. Your Pins may not reach people who are actually searching for blogging ideas.
The names of your boards also matter. If your board names do not match your niche, it can make your brand look less professional. People usually explore boards based on their interests, needs, and the topics they want to learn about.
When people search for ideas on Pinterest, they use keywords related to specific topics. Pinterest then shows them relevant Pins and boards that contain those keywords.
That is why it is important to understand your target audience and research the right keywords. If you skip this step, you may miss people who are interested in your content, and your brand may get less visibility.
Pinterest Analytics and Google Analytics can help you learn more about your audience. You can use this information to understand what your audience likes and improve your content strategy.
It is also a good idea to keep an eye on your competitors. Look at the types of Pins and boards they create and see what seems to be working for them.
You should also pay attention to your own followers and other Pinterest users. What kind of content are they saving? Which topics and categories seem to interest them the most?
Why do you need to design branded pins, and how can you create them?
Pinterest is a very visual platform, so people usually do not spend much time reading a lot of text on images. That is why the design, fonts, and colors of your Pins need to grab attention.
Using consistent colors, fonts, sizes, and design elements can help you create a unique brand style. Your Pins should look attractive, professional, and appealing.
Here are some simple tips for creating better branded Pins:
Use your main keywords in the image file name.
Make sure your Pins look good on mobile devices.
Write an attention-grabbing headline. You can use emotional words such as “best,” “amazing,” “easy,” and “tips.”
Add your brand logo to the top or bottom of the Pin to improve brand awareness.
Use 2–3 colors that match your brand.
Try to stick to 1–2 fonts to keep your design consistent.
If you offer a freebie, you can add a small image of it to the bottom of your Pin. This lets people know about the freebie before they click. It may also encourage more people to visit your website.
Vertical Pins generally perform better than horizontal Pins on Pinterest. A 2:3 ratio works well for Pinterest images, and a size of 600 × 900 pixels is commonly used.
Try to keep your layout and graphic elements consistent across all your Pins. You can create your own Pins using tools like Canva. There are many free Pinterest templates available that you can customize to suit your brand.
You can also use tools like PicMonkey to create attractive and eye-catching Pins.
The key is to maintain a consistent style. Your Pins should not look completely different from one another. If every Pin has a completely different design, it becomes harder to build a recognizable brand on Pinterest.
Branded Pins are easier to recognize among the billions of Pins on the platform. Before people even read the title or description, they usually notice the design and layout first.
Attractive and eye-catching images are more likely to get attention. With billions of Pins on Pinterest, having a consistent brand style can help your content stand out.
People are also more likely to trust brands that consistently share high-quality content. By creating branded Pins, you can gain an advantage over your competitors.
Once you build a strong brand with valuable content, people may even start searching for your Pins directly on Pinterest.
Another great thing about Pinterest is that Pins can continue to get attention for a long time. A Pin may not get many impressions when you first publish it, but it can become popular months later if people find it useful and continue saving it.
This is why branding your Pins from the beginning is so important. If one of your branded Pins becomes popular after a few months, it can also bring more attention to your other Pins. Other Pins may also gain popularity if they provide real value to users.
On the other hand, if you ignore branding from the start, even a viral Pin may not give you the full benefits. Some viral Pins eventually lose attention, but a strong brand can help you build long-term recognition.
That is why branding plays an important role in long-term Pinterest marketing success. It helps create a unique and memorable impression in the minds of your audience.
Try to create 4–5 different Pins for each blog post. This gives your content more chances to reach people and can help bring more traffic to your website.
If you want to promote an old blog post again, create fresh Pins with new designs and titles. Avoid sharing the exact same Pin repeatedly. Fresh Pins are a better way to give old content a new opportunity to reach people.
Pinterest users are always looking for ideas and content related to their interests. If they like an image or blog post, they may save it to their own boards.
So, make sure your website images have a Pin or sharing button. This makes it easy for other people to save your content to Pinterest.
Finally, always use images that you have permission to use. Using someone else’s images without permission can create legal problems.
How frequently should one pin for maximum benefits?
Many people want to know how often they should pin on Pinterest to get more impressions and followers.
Based on my experience, staying active is very important. If you stop pinning, your Pinterest Analytics numbers may start to drop within a week or two.
So, if you want to grow your presence on Pinterest, you need to pin regularly.
A good goal is to pin around 5–10 Pins per day, including Pins from other people. Instead of adding all of them at once, you can spread them out over time.
The timing of your Pins also matters. Try to post when more people are active on Pinterest. When you publish a fresh Pin while more users are online, it has a better chance of getting more visibility and engagement.
According to the original strategy, around 8–9 PM U.S. time is a good time to pin because many users, especially women, are active on the platform during this time.
If you can manage your pinning schedule manually, that is perfectly fine. But if you are busy, you can use an automation tool like Tailwind to schedule your Pins.
Tools like Tailwind can help you plan your Pins in advance and save time. Its community-sharing features(Tailwind Tribes) can also help increase the chances of your Pins being shared by other users.
Why do you need to save other people's pins?
Saving other people’s Pins can help you grow on Pinterest. If you only promote your own content and never support others, they may be less likely to share your Pins.
Re-pinning is an important part of growing on Pinterest. You cannot build a strong presence by working completely on your own.
Saving high-quality or popular Pins can also help you attract more followers.
When you are a new blogger, you may not have enough of your own content to share. That is why it is a good idea to save relevant Pins from other people in your niche.
Create boards that are related to your niche and start saving useful Pins from the beginning. This can help increase your visibility and grow your following. It also gives you a regular source of fresh ideas and content.
By looking at the Pins other people are sharing, you can also learn what your competitors are doing and how they are growing their presence on Pinterest.
Try to save Pins that are popular and trending on the platform.
The key is to save other people’s Pins strategically. Choose content that is relevant to your niche, useful to your audience, and likely to attract attention.
How do you engage with others on Pinterest?
Building relationships with other Pinners and users can help you grow on Pinterest.
If you want to increase your followers, you should also follow other Pinners. Simply posting your own Pins is not enough. You should also save and share useful Pins from other people.
You cannot grow successfully by working completely on your own.
Try to follow people who are active in your niche. This will help you discover new ideas and see more content related to your interests in your feed.
You can also learn about trending topics in your niche by following other users. Once you know what topics are becoming popular, you can create fresh content and new Pins around them.
When you follow new people, some of them may also follow you back. Growing your following on Pinterest is not always easy, but with a smart pinning strategy and consistent effort, you can build a large audience over time.
Commenting on Pins is another great way to connect with other users. If someone asks a question related to your topic, try to answer it. This can help you build trust and establish yourself as someone who knows your niche.
You should also save high-quality Pins that provide real value. Some of these Pins may become popular, and people may discover and follow your profile through them.
A few viral Pins can bring a lot of traffic to your website and profile.
Pinterest also prefers fresh and high-quality content. Its algorithms are designed to give more attention to content that is fresh, useful, and relevant.
That is why creating fresh Pins regularly can help your content reach more people.
Why is it important to understand the different types of feeds on Pinterest?
Pinterest operates differently from traditional chronological social media, with each feed designed to address a specific stage of the customer journey.
Understanding these stages allows you to create tailored content that effectively targets each phase, ultimately boosting your marketing results on the platform.
By grasping how Pinterest showcases content to its users, you can enhance the visual appeal of your pins, optimize them for SEO, and encourage greater engagement with your content.
Home Feed
As users log in, they are presented with the Home Feed, which is carefully curated by the Pinterest algorithm. This algorithm analyzes users' interests, past behaviors, the types of pins they engage with, the boards they create, the search terms they use, pins that align with their preferences, and the accounts they follow.
This feed occupies a crucial position at the top of the funnel and serves as an effective tool for enhancing brand awareness.
To have your pins featured in the Home Feed, focus on creating visually appealing images and videos. Include clear text overlays, use keywords that match the search intent, and consistently produce fresh content. Additionally, aim to create content that encourages engagement, such as clicks and saves.
Explore Feed
The content displayed in this feed is perfectly positioned at the top of the customer journey. This feed is essentially a curated collection of popular and trending ideas across the entire platform.
It showcases content related to daily inspiration, festive seasons, holiday trends, pins from popular categories experiencing rapid traffic growth, fresh pins from creator programs, content contributed by the Pinterest team, and ideas that are currently in high demand worldwide.
Search Feed
The most common way people discover content on Pinterest is by entering search terms into the search bar. This method attracts users actively seeking information or solutions by typing specific keywords. They are searching for something particular.
As a result, Pinterest SEO is crucial to ensure your pins appear in search results.
Typically, this falls in the middle of the marketing funnel, but depending on the keywords a user enters, it can relate to the entire funnel.
Related Pins
When users click on a specific pin, Pinterest automatically displays related pins alongside or below the selected pin.
This content fits the middle of the marketing funnel, specifically the evaluation stage. Users browsing this feed transition from the inspiration phase to the evaluation phase, as they click a pin they like and then explore related pins to compare options rather than just discovering new ideas.
Product Feed
A CSV, text, or XML file that includes the information about your products. It contains data such as pin ID, title, description, link, image, price, item_group_id, and availability. The product feed drives your shoppable product pins and shopping ads.
This data helps Pinterest recommend your content across the platform and determine who sees it. The product feed targets the lower funnel by converting high-intent searches into purchases (conversions).
Knowing and optimizing your product feed is crucial for setting up product catalogs, boosting impressions by 5x, and enhancing your shopping ad performance to increase sales.
So, Pinterest features multiple recommended feeds, each serving a unique purpose. Understanding these feeds can transform your content creation strategy.
Instead of just one pin, you can create several pins with specific goals, such as eye-catching pins for the Home Feed, trendy pins for the Explore Feed, keyword-optimized pins for the Search Feed, topic clusters for the Related Pins feed, and a detailed Product Feed.
Why is keyword Research a must, and how can you make the best use of it?
Did you know that keyword research on Pinterest matters a lot? Keywords are one of the best ways to connect with a targeted audience.
If you are not including keyword optimization as a core part of your Pinterest marketing strategy, you are really missing out on tons of organic traffic.
Unlike other social media platforms, keyword research is very important on Pinterest. Many similar brands and bloggers are competing to get maximum exposure for their pins. Brands that focus on finding profitable keywords on Pinterest and using them in their profile, boards, pin descriptions, and titles are way ahead of their competitors.
Pinterest is a search and discovery platform. Users are free to search for their likes and interests in any niche using the Pinterest search bar. So, to maximize your audience reach, it is essential to know what they are looking for.
Identifying popular search terms in your niche and creating content around them helps establish a connection with your audience.
Did you know that your pins on Pinterest can also appear in SERPs? Like other websites, Pinterest also aims to get organic traffic from search engines by improving its SEO.
When someone searches on Google and your Pinterest pin is properly SEO-optimized, that pin can appear on the top search results pages. However, this is not possible without proper keyword research and making your Pinterest content SEO-friendly.
So, with the right keywords and optimization, your pins can rank not only on Pinterest but also on Google. In this way, your pins will be seen by more people.
Make sure that the search privacy button in your profile is turned off. If you turn it on, your profile, boards, and pins will not appear in Google search results.
The best way to find keywords people use to discover content or ideas on Pinterest is through the search bar. When you type a main search term, the autocomplete suggestions will populate. These are terms that people actively search for on Pinterest.
You can also use the free Google Keyword Planner and Ubersuggest tools to find profitable long-tail keywords for your blog posts and to create SEO-friendly content.
Here are the places where you can use keywords.
Your business profile
Use an SEO-friendly username/business name.
Make your Pinterest page professional so that it stands out among millions of users.
Use a high-resolution logo for your business.
Add a keyword related to your niche just after your business name. For example: RiseSaga | Digital Marketing & Business Growth.
I used "Digital Marketing & Business Growth" as a core keyword just after my business name.
In the profile description, tell people what you do and what services you offer. Here also, include your core keywords.
Text overlays
Pinterest can read text on images using Optical Character Recognition (OCR) to extract it. It employs Convolutional Neural Networks, like Faster R-CNN, to identify different items in images and grasp the pin's context.
Therefore, incorporating your main keyword in text overlays will align with search intent, potentially boosting reach, impressions, and clicks.
Alt text
The purpose of alt text is to describe images for users who are unable to see them. Sometimes, due to browser issues or loading problems, images may not load, and it’s this text that shows up.
Alt text helps users understand what an image represents. It also helps search engines understand the context.
When writing alt text, keep the following points in mind:
Use proper file names. A filename like "image12345" is poor for SEO.
The alt text should accurately describe the image.
Keep the alt text under 125 characters.
Include your main keywords, but avoid overstuffing.
When someone clicks the "Pin it" button on an image from your site, Pinterest automatically pulls a description for the pin. The data-pin-description attribute is specifically for pulling pin descriptions. If you don’t set this attribute, Pinterest will default to using either the image title or alt text as the pin description.
Alt text and data-pin-description are distinct and serve different purposes. Using alt text as the pin description may confuse search engines. To satisfy both Pinterest and Google, set the alt text and data-pin-description separately.
For WordPress users, there's a plugin called Tasty Pins that provides an easy-to-use interface for setting both the description and alt text.
Title
People click on pins primarily based on the title. It indicates what the pin is about and what users can expect when they click on it.
If your pin is shown to your audience, great job—it means the pin has done well so far. The next step is whether they will click on it and read your blog post. This depends on whether the title addresses visitors' needs. If your title resonates with their pain points, they are more likely to click.
Ensure the title relates directly to your blog post. Avoid clickbait! Visitors should discover exactly what was promised through the pin title.
Keep the following points in mind while crafting the titles:
Make the title engaging, use emotional language, and keep it concise.
About one-third of the 125 characters will show in the user's feed.
Incorporate keywords, but steer clear of keyword stuffing. Craft it to be SEO-friendly so your pin can rank in search results.
If you create multiple pins for the same blog post, use different titles. This will also aid in A/B testing to see which title resonates more with your audience.
Do not replicate the text from the pin description in the title.
Additionally, avoid using the same wording as seen in the image. Utilizing diverse but related keywords can enhance your pin's visibility in search results.
Description
Optimizing pin description for Pinterest helps you get more impressions and views. Keep the following points in mind while writing descriptions:
Pinterest allows pin descriptions of up to 500 characters.
Write a detailed description. More characters mean more opportunities for higher visibility. Include more profitable keywords from your niche.
Include a strong call to action in the description. Tell people what you want them to do.
You can also use trending hashtags that are most relevant to your image and webpage.
Boards
Boards are where pins are saved. They are content containers. Optimizing boards from an SEO perspective is important.
Before creating and naming any board, you must understand your audience’s needs and problems. Conduct thorough research on your target audience and niche. Keep the following points in mind:
Research popular, searchable keywords within your niche to enhance visibility.
Analyze your competitors' boards for inspiration on how they have named theirs.
Incorporate relevant keywords into your board names, keeping your audience's search intent in mind.
Avoid creating unnecessary boards that are unrelated to your niche.
Use high-quality cover photos for your boards to attract viewers.
Utilize featured boards for your most important content. This will create a rotating showcase that welcomes visitors to your profile and highlights your best work.
Write detailed descriptions for each board, explaining the purpose. Clearly stating the objective and including relevant pins will encourage more people to follow your boards.
Feel free to use hashtags in your board descriptions, but do so sparingly to avoid overwhelming your audience.
Do hashtags still matter on Pinterest?
Unlike Instagram and TikTok, hashtags have little impact on Pinterest. While they still function and are indexed, they no longer play a key role in Pinterest's content strategy, as they have been removed from the best practices document. Keywords have taken the lead for content discoverability on Pinterest.
There’s no definitive answer on whether you should use hashtags. The best practice is to test pins with hashtags and compare them to those without hashtags. Another way to decide is to look at top-ranking pins in your niche and see if they are using hashtags or not.
Avoid using too many hashtags; stick to 2-3 hashtags per pin.
What are Rich Pins on Pinterest?
Rich Pins are a special type of organic pin that show extra information directly on the pin. This gives users more details about your idea, article, product, or recipe without leaving Pinterest.
If you make any changes on your original website, the information on the Rich Pin is updated automatically.
Before you can use Rich Pins, Pinterest must approve your website.
Rich Pins usually get better visibility, more exposure, and higher priority in Pinterest search results than regular pins.
There are three types of Rich Pins:
Product Rich Pins
Article Rich Pins
Recipe Rich Pins
If you update a Product Rich Pin, such as changing the price or product availability, those changes are automatically reflected on Pinterest. In the same way, Article and Recipe Rich Pins are also updated automatically when you make changes on your website.
Article Rich Pins display details such as the title, meta description, publishing date, and author name.
Recipe Rich Pins show information like the ingredients, preparation time, and other recipe details.
Rich Pins are designed to improve the user experience. That's why brands can use them as part of their Pinterest marketing strategy. They can also increase click-through rates and drive more targeted traffic to your website.
Overall, Rich Pins are a great feature for getting more visibility and building a strong brand on Pinterest.
What are Pinterest Group Boards, and how do they work?
Many Pinners create content on the same topics, so their interests often overlap. Group Boards help members grow together, share ideas, and discover new content on a regular basis.
Anyone can turn a personal board into a Group Board by inviting other people to collaborate. You can also search for Group Boards in your niche and send a collaboration request to the board owner.
The board owner can set pinning rules and make sure everyone follows them.
The biggest advantage of Group Boards is that your content can be seen by people who are not even your followers. This gives you a great opportunity to increase your followers, improve your visibility, and get more saves and clicks for your pins.
While personal boards are prioritized in search results, you can also join several key Group Boards in your niche from a curated list of the top 200 Pinterest group boards.
If you're looking for more group boards, you can use the Pingroupie tool.
What is Tailwind and how can it help with Pinterest Marketing?
Managing multiple social media accounts is getting tougher for brands. That's why many brands use scheduling tools like Tailwind for Pinterest to save time and post pins when they’re likely to perform better. It's an official partner of Instagram and Pinterest.
Publishing pins when more people are online on Pinterest is key to reaching a bigger crowd. That's where Tailwind can help boost your pins' visibility.
With Tailwind, it's super easy to plan your pinning activities for the week or month. You can schedule lots of pins for the whole month, so you don’t have to worry about pinning every day. You can create and add your pins whenever it works for you, and Tailwind will post them according to your schedule.
The two features I really like in Tailwind are the Smart Pin Scheduler and Tribes. The Smart Scheduler automatically finds the best times to post when your audience is most active.
Tailwind Tribes are groups of people in the same niche who support each other by sharing each other's pins. Most Tribe owners follow a 1:1 sharing rule. That means if you share one pin from another member, you can add one of your own pins to the Tribe.
The main goal of Tribes is to get everyone involved, build a lively community, and increase pin sharing. Because of this, Tribes can help your pins get more visibility.
You can schedule pins right from Pinterest or your own website. Just install the Tailwind browser extension to get started.
Final Thoughts: Pinterest Marketing Guide
Looking at the rapid growth of Pinterest and its continued focus on improving the user experience, Pinterest marketing is expected to be a major trend in digital marketing in 2026. Many new and established brands are likely to build their presence on the platform to generate more sales.
Bloggers and digital marketers can drive massive traffic to their landing pages by creating high-quality content and designing eye-catching pins. Fresh, valuable content and attractive pins will continue to perform better.
To achieve great results, you need to create a Pinterest marketing plan and follow it consistently. Regular pinning, consistent marketing, and continuous content creation are the keys to long-term success.
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